David Zimberoff - SRAM

How long has SRAM been coming to Interbike?

We've been coming to Interbike as long as we have been in existence...... since 1987.

What is your focus for the show this year?

Our focus is our new comfort platform products. We have three of them that are really prestigious...... Smart Bar, Spark, and Dual Drive...... they are comfort drive train products that really meet the needs of the new emerging comfort class of rider.

This is the largest gathering of cycling industry representatives from all over the world. What is your take on the general attitude for 2002?

I think it's really, really positive. This show has been very heavily attended. The attendance has equaled that of last year. You can see the excitement of all of the exhibitors and they seem to want to get back into cycling. I think there is going to be a large growth coming soon.

Will the Sept. 11th attacks on America and its effect on the economy change any of your business plans for 2002?

No......not at all...... in fact given the tragedy on Sept. 11....... we've taken our moment of silence....... we have re-gathered ourselves and are refocusing and accelerating things. I think people have moved on....... they're there for support....... but also excited about the future.

Are you happy with this year's show?

Very happy...... it's been a great show.